Advisory Board
Marco Bailetti, Director, Analytics and SEM, Momentum
Marco is responsible for the Web Analytics and Search Engine Marketing practice at Momentum (division of OnX). Marco is a performance-based marketer, with over 10 years experience in the web industry. His roles have included; Web Developer, Product Manager, Sales and Marketing. Marco feels fortunate to have worked with, and learned from, great clients across several industries including; Abbott, Chrysler, Colliers, Manulife, Mazda, National Ballet, Rogers and Workopolis. In his spare time, Marco plays chess, soccer and enjoys spending time with his wife, who lets him be the boss while she’s just the decision maker.
Patrick Glinski, Senior Strategist, Experience Architect, Idea Couture
Patrick Glinski is a Senior Strategist and Experience Architect at Idea Couture, an innovation consultancy firm where business school meets design school. While currently focused on experience design, Patrick has spent the last five years helping large digital agencies build measurement practices while also planning and overseeing major analytics programs for companies including Citibank, DirecTV, Nintendo Europe, and Rolex. Patrick is the Toronto Web Analytics Wednesday events organizer, and hopes to see you at an event soon.
Stephane Hamel, Consultant and Blogger, Immeria.net
Stephane is a leading voice for web analytics, helping businesses understand the value of online marketing optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Stéphane owns a MBA specializing in eBusiness at Laval University (Québec City) and is involved in various research & development activities with the prime objective of making web analytics easier. Creator of the popular Web Analytics Solution Profiler tool and concepts such as Just-In-Time Tagging and the Web Analytics Maturity Model (WAMM), recipient of the Web Analytics Association Leadership and Technical Excellence Recognition and frequent speaker at the eMetrics Marketing Optimization Summit. Stéphane is also a lecturer and instructor for the Award of Achievement in Web Analytics at the University of British Columbia. Involved in various professional and education local events, Stéphane is a member of the International Institute of Business Analysis and on the board of directors and treasurer of the Web Analytics Association.
Kelly Kubrick, president and founder of Online Authority
Kelly Kubrick is an experienced consultant who specializes in Internet performance measurement. Kelly’s expertise stems from her years with Time Inc, Time Warner’s publishing division in New York. As Director of eCommerce Development, she oversaw the planning and launch of websites for brands such as TIME, Sports Illustrated, People and Fortune and served on joint Time Inc.–America Online (AOL), marketing, online customer service and email corporate task forces. Kelly comes armed with an MBA from NYU, is a member of the Web Analytics Association and serves on the Audit team of the WAA Course Enhancement Sub-Committee for the Award of Achievement in Web Analytics.
June Li, Managing Director, ClickInsight
June helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to OneDegree.ca and the AIMS blog, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.
Sionne Roberts, Associate Director Media Solutions, Bell
A “results-focused” marketing strategist, Sionne Roberts has cost-effectively maximized revenue streams for Canadian, US and UK-based organizations during an extensive online career that began way back when Netscape was the browser of choice. Sionne currently delivers value to a portfolio of varied interactive advertising clients as a member of the Media Solutions team at Sympatico.ca, one of Canada’s leading Web publishers.
Mike Sukmanowsky, Manager, Digital Analytics, Rogers Media
Mike Sukmanowsky is the Manager, Digital Analytics at Rogers Digital Media in Toronto, Ontario, Canada. In this position, Mike heads up the central decision support group for a portfolio of over 100 web sites in publishing, broadcasting as well as sports and entertainment. In addition to web analytics, Mike and his team provide centralized reporting, analysis and insight on data from sales, finance, marketing and operations systems. Mike is also the author of the Web Analytics and Optimization blog, where you’ll find a wealth of information and methods for analytics based online optimization efforts.
Jacques Warren, WAO Marketing inc.
Jacques Warren has been working in online marketing for the last twelve years. He started getting involved full-time in Web Analytics six years ago. He has worked with over 70 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in The Big Integration.