Advisory Board
Simon Austin, Manager, Digital Analytics, Research In Motion
Simon Austin leads the digital analytics team for Research In Motion, makers of the BlackBerry smartphone. In his role on the digital marketing team, Simon has global oversight of web analytics, social media analytics and integrated digital analytics. Simon is an active practitioner who, on a daily basis, is thinking about the metrics that drive the business and bringing visibility to the impact of RIM’s social business strategies. Since 2007, Simon has been part of this key team at RIM driving the the fastest growing online mobile brand in the world, the #1 mobile phone brand on Facebook, and a constant top 10 “most buzzed” about brand online.
Christopher Berry, VP Measurement Science, Syncapse
Christopher Berry is Vice President, Measurement Science at Syncapse, a leading social media technology company. In this role, Chris develops physical and social technologies that help marketers demonstrate the ROI of social media marketing, insight generation, and optimization. His team’s most recent contributions include research papers on the Value of a Facebook Fan and Advanced Sentiment Analysis. Previously, Chris held management positions at Critical Mass, and a variety of research positions at not-for-profit and academic institutions.
Chris is an internationally sought-after speaker on opinion mining, earned media value, and the application of the scientific method to marketing. He’s an organizer of Web Analytics Wednesday Toronto and an active bridge builder to INFORMS and the Toronto Data Mining Forum. He is an active member of the Web Analytics Associations Research Committee and leads the Peer Review Journals Project.
Patrick Glinski, Head of Social Innovation, Idea Couture
A specialist in digital strategy, planning and measurement strategy, Patrick is the Head of Social Innovation at Idea Couture. Patrick is proud to have “seen the light” and discover design thinking after failing to get excited by a formal business education and years in the credit card industry. He now leads a variety of strategic and social engagements with an eye towards experience design and social good.
While formerly a Web Analytics specialist, Patrick is a “renaissance man”, contributing lateral thinking skills that draw on experiences spanning from database development to event planning to business development to screen-writing movies about robots.
Prior to joining Idea Couture, Patrick was Account Planner and Web Analytics Practice Lead at Critical Mass, overseeing digital and social strategy development fortune 500 companies including Citibank, ThankYou Network, Michelin and Alienware. During this time, Patrick was responsible for overseeing a team of analysts and strategists while tackling problems that included product design, experience mapping, Customer Relationship Management, web analytics program development and digital strategy. Patrick is at his best with a blank dry-erase board and a package of Post-it Notes.
Andrea Hadley, eMetrics Conference Director
Andrea Hadley has a long history as a leading Canadian web marketer, consultant and industry advocate having founded two professional associations, a web marketing conference in 2001 and a consultancy NetSetGo Marketing Ltd in 1999. After shepherding the International Internet Marketing Association (IIMAOnline.org) through its first five years, Andrea went on to become a founding Director of the Web Analytics Association where she continues to serve as co-Chair of Education and Facilitator of the Media Special Interest Group. Today, Andrea’s commitment to knowledge sharing and the advancement of the web marketing industry continues as Conference Director and partner of eMetrics Canada where she leads the Advisory Board and is responsible for the planning and programming of all content, speaker selection and logistics.
Stéphane Hamel, Consultant and Blogger, Immeria.net
Stéphane is a leading voice for web analytics, helping businesses understand the value of online marketing optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Stéphane owns a MBA specializing in eBusiness at Laval University (Québec City) and is involved in various research & development activities with the prime objective of making web analytics easier. Creator of the popular Web Analytics Solution Profiler tool and concepts such as Just-In-Time Tagging and the Online Analytics Maturity Model (OAMM), recipient of the Web Analytics Association Leadership and Technical Excellence Recognition and frequent speaker at the eMetrics Marketing Optimization Summit. Stéphane is also a lecturer and instructor for the Award of Achievement in Web Analytics at the University of British Columbia and teaches a full-semester graduate class on web analytics at Laval University. Involved in various professional events, Stéphane is a member of the International Institute of Business Analysis and on the board of directors of the Web Analytics Association.
Braden Hoeppner, Director of Web Sales, Coastal Contacts
Braden is a passionate online marketer, strategist and entrepreneur. He’s held roles in ecommerce, vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics & usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. Braden is an online tutor for the UBC Web Analytics Award of Achievement, a long-standing member of the WAA Education Committee and in 2009 was named one of Canada’s top 40 online marketers by Click! Weekly.
David Jenkins, Director, Marketing Operations, BuildDirect.com
David Jenkins has held a number of senior marketing positions in the past 15 years. His primary areas of expertise are research and analytics, database marketing and ecommerce. He has worked in the telecommunications, software and retail sectors in Canada, Australia, the UK and the Czech Republic. He is currently responsible for developing solutions to ensure BuildDirect’s Executive, Marketing and Sales teams have the information they need to monitor the business and effectively deliver results.
Kelly Kubrick, President and Founder of Online Authority
Former Director of eCommerce Development with Time Inc., Time Warner’s publishing division in New York, Kelly provides objective analysis about how her clients’ online efforts are performing. She helps organizations understand if their website is working for or against them, and what to do about it. Kelly also serves on the board of directors of her third-generation family business, holds an MBA from NYU and has been a proud member and volunteer with the Web Analytics Association since 2006.
Alex Langshur, President and Cofounder, PublicInsite and President of the Web Analytics Association
At PublicInsite, a web analytics / site optimization consulting firm, Alex helps organizations with non-commerce and content-rich sites analyze user’s behaviour to get at the truth of the effectiveness and impact of their web sites. He has led multiple web analytics initiatives for public sector organizations at the international, transnational, national, provincial and municipal levels, as well as major non-profit, private sector and education organizations. Alex is an instructor for of WAA Base Camp workshops and when he’s not teaching or consulting, he is leading an industry as the newly elected president of the Web Analytics Association.
June Li, Managing Director, ClickInsight
June helps organizations overcome barriers to effective deployment and use of web analytics to optimize marketing. She is a contributing writer to OneDegree.ca and the AIMS blog, an associate instructor for the award-winning web analytics program at the University of British Columbia, as well as an instructor for a web analytics course at the University of Toronto. June is a very active member of the Web Analytics Association.
Sionne Roberts, General Manager, Visability (a division of IT World Canada)
A “results-focused” marketing strategist, Sionne Roberts has cost-effectively optimized revenue delivery programs for Canadian, US and UK-based organizations during an extensive online career that began all the way back when Netscape was the browser of choice.
Sionne currently leads the Visability Marketing Services group within IT World Canada, a subsidiary of International Data Group (IDG) and part of the world’s largest Technology Media, Research and Events organization. Visability works with organizations to meet their business objectives by leveraging Social Media channels as well as adopting a Marketing 2.0 approach to online engagement.
Mike Sukmanowsky, Manager, Digital Analytics, Globe and Mail
Previous to The Globe and Mail, Mike was the Analytics and Insight Specialist at Rogers Digital Media in Toronto where he lead the web analytics efforts of 130+ web sites in publishing, broadcasting as well as sports and entertainment.
In his own words, Mike is an insanely passionate and diverse online professional with extremely strong technical and business acumen. He has worked on a diverse set of business problems and loves confronting them with innovative solutions. From implementing web analytics (Webtrends, Google Analytics and Omniture) and digital sales platforms (Solbright) to performing in depth analysis and research to business development activities and even to traditional web development and more!
Jacques Warren, WAO Marketing inc.
Jacques Warren has been working in online marketing for the last fourteen years. He started getting involved full-time in Web Analytics eight years ago. He has worked with over 80 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and mobile analytics. He shares in thoughts in his blogs: Analytics Notes and in Web Analytique & Optimisation. He also published Web Analytics at Eyrolles, Paris, in October 2009, which is currently the top selling book on the topic in French.